Bringing in a steady stream of new monthly recurring revenue clients is the life-blood of a thriving Managed Services business. So, building a formidable sales engine is a profound desire for most owners. But, this goal eludes all except a rare few MSPs.
When I started working extensively in the MSP industry years back, I noticed a strange phenomenon.
Most MSPs hit a sales ceiling and would stagnate there for years. This sales barrier confronted 80-90% of the MSPs in the industry. For some reason, it always seemed to hit somewhere around the $2M–$4M revenue level. Why I wondered?
Talking with these MSPs, I heard the same stories. They invest in marketing toolkits; hire sales people or marketing talent; and engage telemarketing services. All of these investments result in marginal, temporary results. Fundamentally, the typical MSP owner can end up spinning their wheels year after year – leaving a wake of fired sales and marketing people who never had a chance to succeed. Always, the sales ceiling remained intact.
There are a few MSPs that thrive by driving new MRR business each and every month.
Here are what my clients in the sales transformation program are producing:
This has brought tremendous clarity to how as an organization we prioritize and invest our time. Seeing and hearing the results and success from our peers further validates this. Couple all this with the sage advice we get from Mr. Michael Cummings creates the traction we needed to get engaged and be successful. Anecdote: we recently brought on a new business development executive. Michael made a visit to NuWave in her first two weeks of onboarding. She sat with Michael for 3 hours and emerged exclaiming “I get it!”.
Thank you, Michael!
Bill K, NuWave Technology Partners
Additionally, I have learned many procedures and processes for hiring and managing a sales team. We have made significant changes in terms of simplifying our product offerings and placing new staff members in strategic positions. Through Michael’s coaching and the quarterly meetings, we have implemented sales techniques and strategies that have helped us grow our top-line revenue year after year by 20% or more. STP group discussions are enlightening, inspiring, and educational. The maturity level of our company has greatly increased in large part due to the guidance of both Michael Cummings and the rest of my group’s members. The program simply works.
Rich, Tech Solutions Inc
By following this exclusive program, I have been able to accelerate the growth of my company and do so with a focused and goal-orientated approach. It has also helped me understand the key elements that go into building and keeping a sales team.
Whether you are looking for a Client Account Manager, to help manage your existing clients, or a Sales Person, to get new clients, this program is something that is not to be missed.
Thank you, Michael, and your team for helping my company get to the next level.
Mark S, Advanced Business Innovations, Inc
Michael is able to help me analyze where the gaps are in our sales team and the best ways to address them. We have grown our sales significantly this year and a big part of that is a result of what we have learned in STP.
Jay M, AtNetPlus