What is their secret? At one level, it is simple. The business model that was sufficient to get them to $2M in revenue is NOT sufficient to scale and grow beyond that.
You need to make big changes in your business. And those changes begin with the owner and the senior leadership team. But, here is the real key.
The simple truth about driving new MRR business
The foundation to generating new MRR business is exceedingly simple. It comes down to how many discovery meetings you schedule and conduct with qualified prospective clients each week.
The number and quality of these discovery meetings determines your sales results. It’s all that matters – all other sales performance metrics arederived from this result (proposals, win rate, sales, etc)
- If you conduct two discovery meetings each week
- You will sell 1-2 new MRR clients each month
That’s it. End of story. So, the obvious question becomes …